Privacy Policy

1. Introduction

ELLKAY, LLC ("ELLKAY," "we," "us," or "our") respects your privacy and is committed to protecting the personal information of visitors to www.ellkay.com and any related subdomains (collectively, the "Site"). This Privacy Policy explains what information we collect through the Site, how we use and share it, and the choices available to you.

This Policy applies only to the Site. It does not apply to the protected health information ("PHI") or other data that ELLKAY processes on behalf of its clients (including hospitals, laboratories, payers, and other covered entities) in connection with ELLKAY's healthcare IT and SaaS products and services. That data is governed by the applicable Business Associate Agreement between ELLKAY and the relevant covered entity, and by the Health Insurance Portability and Accountability Act ("HIPAA") and its implementing regulations, not by this Policy. If you are a patient seeking information about how your health information is handled, please contact the healthcare provider, laboratory, or payer with whom you have a direct relationship.

2. Information We Collect

We may collect the following categories of information when you visit or interact with the Site:

a. Information You Provide Directly

• Contact information (name, business email address, phone number, company name, job title) submitted through contact forms, demo requests, newsletter sign-ups, or similar features
• Information submitted through job application or careers pages, including resumes, cover letters, and related application materials (see Section 8)
• Any other information you choose to provide in messages, forms, or correspondence with us

b. Information Collected Automatically

• Device and usage information, such as IP address, browser type, operating system, referring/exit pages, pages viewed, and timestamps
• Cookies and similar tracking technologies (see Section 3)

c. Information from Third Parties

• Information from business contact databases, event registrations, or partners, where permitted by applicable law

We do not knowingly collect protected health information through the Site, and visitors should not submit PHI through any Site contact form.

3. Cookies and Tracking Technologies

The Site uses cookies, web beacons, and similar technologies to operate the Site, remember preferences, and understand how visitors use the Site, including for analytics purposes (e.g., [Google Analytics / other analytics provider]). [ELLKAY does / does not currently use] third-party advertising or retargeting cookies.

You can control cookies through your browser settings. Disabling cookies may affect the functionality of the Site. [If a cookie consent banner or preference center is implemented, describe it here.]

4. How We Use Information

We use the information described above to:

• Respond to inquiries and provide requested information about ELLKAY's products and services
• Operate, maintain, and improve the Site
• Communicate with you, including sending marketing communications where permitted (with an opt-out available in every such communication)
• Evaluate job applications
• Analyze Site usage and traffic trends
• Detect, prevent, and address security incidents, fraud, or misuse of the Site
• Comply with legal obligations and enforce our rights

We do not sell personal information collected through the Site in the ordinary course of business. [Confirm accuracy given CCPA/CPRA "sale" and "share" definitions before publishing — see Section 7.]

5. How We Share Information

We may share information collected through the Site with:

• Service providers who perform functions on our behalf (e.g., website hosting, email delivery, analytics, applicant tracking systems), under contractual confidentiality and use restrictions
• Professional advisors such as legal, accounting, and other consultants, where necessary
• Successors in connection with a merger, acquisition, financing, or sale of assets
• Regulators or authorities where required by law, subpoena, or other legal process, or to protect the rights, property, or safety of ELLKAY, our users, or others

We do not share Site visitor information with third parties for their own independent marketing purposes without your consent.

6. Data Retention

We retain information collected through the Site for as long as reasonably necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. Job application materials are retained in accordance with our internal records retention practices. [Insert specific retention periods if available.]

7. Your Privacy Rights

Depending on your state of residence, you may have certain rights with respect to your personal information, which may include the right to:

• Confirm whether we process your personal information and access that information
• Correct inaccurate personal information
• Request deletion of your personal information
• Obtain a portable copy of your personal information
• Opt out of targeted advertising, the sale of personal information, or certain profiling (as applicable)
• Appeal a denial of a rights request

These rights are provided under laws such as the California Consumer Privacy Act, as amended by the California Privacy Rights Act (CCPA/CPRA), the New Jersey Data Privacy Act, and similar laws in other states. To exercise a privacy right, please contact us using the information in Section 12. We will verify your request and respond within the timeframe required by applicable law. We will not discriminate against you for exercising these rights.

8. Job Applicants

If you submit a job application through the Site, we collect and use the information you provide (and information from references or background check providers, where applicable) to evaluate your candidacy, communicate with you about the position, and comply with employment-related legal obligations. This information may be shared with ELLKAY personnel involved in hiring decisions and with third-party applicant tracking or background check vendors acting on our behalf.

9. Children's Privacy

The Site is not directed to individuals under the age of 16, and we do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can delete it.

10. Data Security

We maintain reasonable administrative, technical, and physical safeguards designed to protect information collected through the Site from unauthorized access, use, or disclosure. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.

11. International Visitors

The Site is hosted in the United States and intended for visitors located in the United States. If you access the Site from outside the United States, your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

12. Contact Us

If you have questions about this Privacy Policy or wish to exercise a privacy right, please contact:

ELLKAY, LLC 200 Riverfront Blvd #3, Elmwood Park, NJ 07407 Attn: [Legal Department / Privacy Officer] Email: privacy@ellkay.com Phone: 201-791-0606

13. Changes to This Policy

We may update this Privacy Policy from time to time. The "Last Updated" date at the top of this Policy indicates when it was last revised. Material changes will be posted on the Site, and where required by law, we will provide additional notice.